Well, I am really trying to get with the clean beauty trend. But it's hard, right? I mean, I have now had the pleasure of meeting some real innovators in the clean beauty biz (Oh, hey, Beauty Beyond and Knockout Beauty), and I am 100% convinced that clean is the way to go, but it's a strange and scary world to navigate. So I am going to write out loud here and work through what it means so we can all be on the same page. Then I'm gonna go through my newly cleaned out medicine cabinet and let you know what I really love that's clean. Like, really clean. Ready? OK.
WHAT IS "CLEAN" BEAUTY?
First of all, let me tell you something REALLY scary: There is no, and I mean NO policy as it relates to personal skin care in this country (a country that LOVES to regulate everything. Soda? Check. Cigarettes? Check.) And there hasn't been since the 1930s, which was a very long time ago. Please keep in mind that our skin is our LARGEST living organism and everything we put ON it, goes IN us. No exception. It gets ABSORBED - that's what skin care is. Are you sufficiently freaked out? I am. Because honestly, if I'm so careful about organic foods and vodka, then I need to feel the same about everything going on on the outside as well. So anyway, a product is considered green (or clean) if it is made entirely of natural ingredients and is free of parabens, sulfates, phthalates and petrochemicals. Basically, the shorter the list of ingredients, the better. And don't be fooled: Just seeing the words "organic," "non-toxic" or "natural" may not actually mean anything because there are no standards in the beauty world (different from food where it actually has guidelines it has to meet in order to call itself organic or all natural). If you really want to dig deep, check out the Skin Deep database to see where your products rank on the scale. But be prepared to be horrified.
MY FAVE CLEAN BEAUTY PRODUCTS
So if we didn't know, now we know. And the truth is that clean just feels better and today's products are way more appealing than they used to be. So here are some of my new clean, green and mean beauty products.
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Kat Rudu. I met this beauty (she is the spitting image of Kate Moss) last week, and she introduced me to her product line which is just bananas. They are all free of parabens, mineral oil, fillers, propylene glycol, phthalates, sodium lauryl/laureth sulfate, artificial fragrance, animal bi-products and triethanolamine. They're also vegan and cruelty-free. Her Liquid Lift Silk Amino Acid Peptides Serum is a facelift in a bottle.
Vintner's Daughter. This facial oil has 22 active botanicals and feels like satin on your skin. It even comes with a diagram of how to apply it for ultimate benefit and relaxation.
Evologie. While i suffer from 99 skin problems, acne isn't one, but this green solution to Proactiv works incredibly well on my teenage daughter.
RMS Beauty. Little pots of organic genius. The Un Cover-Up is the perfect concealer and I can't even tell you how much I love the Lip2Cheek Lip + Cheek Color. All of the products smell and feel amazing and make you feel like you're Picasso.