The Select Guest
meet | allison mcnamara
Featured 8.6-8.12.18 | When I was in high school, there wasa brief period of time when I thought I might grow up to become an art historian. The impetus was Botticelli. Specifically, his Birth of Venus, which, as I’m sure you know, is a painting so beautiful it can bring you to your knees. But what does this have to do with Allison McNamara? A lot, actually. For starters, Google the painting and tell me if she isn’t a dead ringer for Venus. I mean, seriously. The hair, the beach vibe, the skin. Whoever Botticelli’s muse was, she was definitely a relative. And if her ethereal beauty doesn’t convince you, how’s this for confirmation: the ocean plays a starring role in MARA, her line of clean algae skincare. So that woman you see standing in a clamshell floating above the sea? Not hard to see where I’m coming from, right? But cut to present day, and Allison might not be a natural red head (anymore), but she is a natural cool girl. In addition to founding MARA, she’s a TV host, digital influencer and a huge collector of — you guessed it — art. Welcome to Allison’s week.
Allison McNamara is a TV host, digital influencer and founder of the new clean algae skincare line, MARA. Allison started her career at POPSUGAR where she wrote, hosted and produced the digital media giant's fashion and entertainment content for six years. From co-hosting the Oscars for ABC and appearing on the Today show, to co-anchoring POPSUGAR Now, a daily entertainment cable news show and hosting her own show Midnight Style on the fyi Network–Allison then took her experience to Refinery29 and ET Online where she created, hosted and produced beauty videos. She drummed up the idea for MARA on a trip to Istanbul, Turkey right around the time she parted ways with POPSUGAR, and began developing the brand which launched this past February. With one hero product — MARA Algae + Moringa Universal Face Oil — MARA has quickly developed a cult beauty following in just several short months and recently launched nationwide in-stores and online with Credo Beauty.