The Select Guest
MEET | BEAUTY BEYOND
Featured 5.8-5.14.17 | Of all of the fads that have come and gone over my lifetime (sundried tomatoes! Mullets!), my favorite is probably clean beauty. We eat organic (when we can), workout (when we can) and fight to keep our planet safe, but many of us are still treating our skin — the body's largest organ — like it's a second class citizen without even knowing what we're doing wrong. Enter Simone Capelouto and Shannon Soller, two gorgeous ladies who met through their love of South African men (their husbands grew together), and bonded over their inability to find safe and healthy products for their sensitive-skinned children, as well as themselves. So they did what any normal girl would do in this situation: they launched Beauty Beyond to fill the gap. With an eye toward cleaning out the world's medicine cabinets one client at a time, they provide a highly personalized and curated skincare and makeup concierge service that truly takes the guesswork out of going clean. Oh, and did I mention they're a whole lot of fun to hang out with, too?
Welcome to Beauty Beyond's week!
more about beauty beyond
ABOUT BEAUTY BEYOND
We started Beauty Beyond three years ago because we were frustrated with the lack of personal service in the beauty industry. People buy because they like the logos or packaging of a product never knowing if it’s the right product or formula for them. Our clients want to look and feel good but have been so busy taking care of everyone else that they put themselves last. Thats where we come in. We come to you, wherever you are and help you edit your products. Most of which people hold onto for way too long! Eye shadow needs to be thrown away after a year. We give our clients permission to purge. We believe less is more. We will then make recommendations based on what our clients needs are. We offer face charts with step by step instructions on how to use their products and samples for every product we recommend. We are ingredient enthusiasts and are passionate about educating our clients thru private consultations and group workshops.
ABOUT SHANNON SOLLER
After beginning her career as a makeup artist, Shannon continued her love and creativity for education by working in product development, marketing and sales for companies such as Estee Lauder Group, Fresh and Adidas. She loves looking for niche brands and feels that when it comes to the beauty industry, we are in a time of information overload. Sometimes too much information is not always a good thing. Wanting to be that filter and help streamline these products for her clients, Shannon believes Beauty Beyond will provide not only a valuable service but bring education and customer service back into the retail environment.
ABOUT SIMONE CAPELOUTO
Simone spent 18 years in the fashion industry, modeling in, Europe, the US and Japan ,and working with world-renowned makeup artists for Elle, Marie Claire and Bazaar magazines. Upon her return home to Cape Town, South Africa, she was recruited to manage a top modeling agency where she continued to build relationships with international clients, models, photographers and makeup artists, as well as an eye for the very best in style and beauty. After years of helping her friends look their most beautiful and ignoring their advice to expand her circle of influence, Simone founded Beauty Beyond to empower women everywhere.
Both women believe that beauty is rooted in self-confidence and that women owe it to each other to share their knowledge. Self esteem is a rite of passage passed from mother to daughter and amplified in the presence of friends. Their greatest hope is that their own daughters will avoid the anxieties associated with beauty and grow up feeling in charge and empowered.