As the mother of two young boys, inevitably I instinctively feel most drawn to children’s charities and I have been producing annual limited edition collections designed to benefit a select charity since 2008, with a collaboration with WaterAid, and in 2009, with Global Action for Children. 2010's collaboration was with (RED) with profits going to The Global Fund to help fight AIDS in Africa.  In 2016 I launched collaboration with Great Ormond Street Hospital (GOSH), reinventing one of my signature Lucky bracelets with 100% of profits being donated to support the children and their families, as well as creating a special edition “twister” bracelet to benefit the NSPCC.