The Select Guest
MEET | erin kleinberg
Featured 9.26-10.2 | Every October, the National Women's Business Council celebrates Women in Small Business. So we obviously chose Erin Kleinberg to usher in the month that basically should just be dedicated to her. After a stint with W's Fashion Director, she went on to start her own clothing line at the age of 20, which spread like wildfire throughout the fashion industry. And as if that isn't enough, she then launched The Coveteur, re-launched her eponymous clothing line, and then co-founded Métier Creative (with last week's Select Guest, Stacie Brockman). And had a baby. And she did all of this in three years. So, yeah, she deserves to have a month dedicated to her. Or maybe two. To me, she epitomizes all that is enviable in this cool, new world of influencers and virtual celebs. Her eye for everything creative is flawless, as are her selects.
Welcome to Erin's week.
more about erin
Erin Kleinberg is on the the co-founders of Métier Creative. She is a creative director, content creator and social media strategist. Erin honed her skills in NYC assisting W Magazine’s Fashion Director, Alex White, by styling photoshoots with George Clooney and Keira Knightley and working exclusively on major ad campaigns for Céline, Oscar de la Renta and CHANEL.
Shortly after returning home to Toronto at the age of 20, Kleinberg paved her own pathway to success by entering the contemporary design market, owning and operating her eponymous womenswear line, erinkleinberg. Her buzzed-about lookbooks (featuring Harley Viera-Newton, Irina Lazareanu, Annabelle Dexter Jones, Vanessa Traina and Theodora Richards) targeted the uptown/downtown girl Kleinberg channelled each season. Her first collection was sold in over 80 stores worldwide and debuted at retailers ranging from Saks Fifth Avenue, Lane Crawford, Neiman Marcus, Holt Renfrew and Harvey Nichols, with Barneys New York being the exclusive vendor to pick up her first season. Her namesake collection quickly gained popularity with Lena Dunham, Jared Leto, Shay Mitchell, Drew Barrymore and more. Kleinberg designed, produced and manufactured in Toronto before putting her successful line on hold to launch The Coveteur in 2011.
As the President and Co-Founder of The Coveteur, Kleinberg oversaw all creative and art direction, brand development, strategic business relations and editorial executions.
Co-Founded in June 2015 by Erin Kleinberg & Stacie Brockman, Métier Creative is a creative agency that specializes in launching new brands, as well as re-branding and elevating existing brands. We like to think of Métier as this cool Tour Guide (Think: Supreme & Céline vs. Khakis and a badge) for luxury fashion, beauty and lifestyle brands to help them navigate the social space and connect the dots with the right brand partners. We get influencers and we get brands because once upon a time, we were them. Our experiences on both sides of the marketing spectrum as both content creators/influencers and brands give us an unparalleled Métier of "Perfect Perspective" to mediate both sides of the marketing equation at all times. Métier is comprised of powerful women who each bring their own personal Métier to the table -- art direction, photography, production, strategy, innovation, styling, creativity, researching, trend forecasting, etc. Our company's very own Métier is our ability to create unique, disruptive, refreshed identities for our clients. We are a group of smart, savvy, connected women who know precisely what other women want and give each and every project the "special sauce"it needs to make it a success.