W+B | SHAKE YOUR MONEY MAKER

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Being the founder of a haircare brand, you can imagine how important my hair is to me! It’s literally my money maker. Kim K has her booty and I have my long locks. Of course, being the founder of SHHHOWERCAP, my routine is also to wash it as little as possible! I start with a perfect blowout and stretch it as looong as I can. That’s more than just dry shampoo — I have an arsenal of products I use to create a healthy scalp and hair cuticle. And, this includes everything from scrubs to the hair brushes I use.

Some of my must haves for wash days are the Christophe Robin Salt Scrub, Davines NouNou “Love” shampoo and conditioner to create the most perfectly manageable shine. I masque at least once a week depending on what my hair needs. Bumble and Bumble’s Hairdresser’s Invisible Oil Treatment is literally transformative for dry and processed hair in sunny summer or dry winter months. And, more regularly I’ll use Davines Nou Nou Nourishing Mask in the shower. 

On the non wash days (which is most days of the week!) I’ll start with a trusty SHHHOWERCAP! Of course. I keep one of each print that we sell in my bathroom and choose the one that best fits my mood. It’s like an outfit. But, I really love that I created something that I genuinely love using every day. It’s nice to have that same experience as our customers.

I use a Mason Pearson for a smooth sleek finish and Yves Durif vented hairbrush for the perfect blowout. I like it to look “like the day after I slept on it” so that it never looks too bouncy or overly done at first pass. No matter where I go GlamSquad, DryBar, or my salon in Brooklyn, this description lands me the perfect loose style every time.


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I’ve always had a fairly simple skincare routine. I’m a loyal Clinique fangirl! I’ve been using it since I’ve been young. No matter the changes to my sensitive skin through the years, I’m always impressed with how it keeps fresh and consistent. Lately, I’ve been experimenting a bit more with products. I recently discovered Augustinus Bader “The Cream.” I can’t recommend this magic elixir highly enough. I get compliments multiple times a week ever since I started using it! I feel like it’s taken years off my face. 

I also love a good sheet mask while watching my favorite shows. Doing something for my selfcare in the lazy moments makes me feel better about vegging out. Anything Tatcha, Peach and Lily, KNC Beauty (eye and lip ) I love a good multi-task.

Okay, so that’s the outside. Now the inside? I’ve started going to Parsley Health as my main doctor. I love their approach to inside out wellness. And, how thoughtful they are in their new processes to fix what seems to be broken in healthcare today. Perfect example? They send someone to draw your blood at your convenience, at your home or office, before your first appointment. This way your doctor already has your analysis and context prior to the first in person visit. I think that is just genius.