The Select Guest
meet | KAT COLLINGS
Featured 7.2-7.8.18 | The Internet can be a landmine of shitty websites, half-assed blogs, political nightmares and misinformation. But it can also be a place where life feels bright and shiny and full of possibility; where beautiful things can be found and super useful information can be shared. Which is why we’re so excited about introducing you to Kat Collings, the Editor in Chief of the kickass style site, Who What Wear. Pretty major, we know. Especially when you consider she’s risen to the top of the digital fashion world in a heartbeat, and did it seemingly from out of nowhere (well, maybe not nowhere, but a rural town with just three stoplights). Her fashion sense is unparalleled (lilac feathers, fabulous sunglasses and dreamy silk dresses are just a few of her wardrobe staples) and her ability to turn out quality content is unrivaled. We are legit obsessed with her and her commitment to making the Internet a destination worthy of the time we spend surfing it. Welcome to Kat’s week.
more about kat
Kat Collings joined Clique in 2012, and currently leads the vision for editorial content at WhoWhatWear.com , where she rose from assistant to Editor in Chief in under 5 years. Collings is a master digital editor who increased Who What Wear's traffic 56% in her first year overseeing the brand. Kat remains the most efficient author in terms of driving new visitors to the site, and is behind the highest-performing WhoWhatWear.com story of all time. She spearheaded Who What Wear’s early adoption of evergreen content, which has created a long-term revenue stream for the company from search-based traffic. Her awards include Best Fashion News of the year from Bloglovin’, Glossy Influencer Campaign Finalist for WhoWhatWear.com x Adidas , and Buzzfeed’s best fashion Instagram accounts of the year. She also works on designing WhoWhoWear.com’s acclaimed namesake fashion line for Target under the leadership of Sally Mueller, Chief Brand Officer.