The Select Guest
MEET | MICHELLE MCCOOL
Featured 3.20-3.26.17 | Sometimes the stars align and you find a person whose career choice and name make you stop and think: What came first? The career or the name? Enter Michelle McCool, uber-stylist and principle of McCool Style (her eponymous luxe personal shopping + styling site), trend spotter and visual and brand marketer. Michelle. McCool. See what's happening here? In fact, she is one of the coolest people I've ever met, and I promise you that while I heard the name before I met the woman, I wasn't predisposed. If anything I thought: how cool can she really be with a name like that? The answer is: extremely. And Michelle's brand of cool is the kind we all hope for — easy, joyful and accessible. Her laugh is infectious, her style always on point and her insights into the world of fashion are priceless — just what you'd expect from a European Historian and journalist-turned stylist. And just as you'd hope, her selects are nothing short of super cool.
Welcome to Michelle's week.
more about michelle
Michelle McCool is a creative director for fashion brands and Fortune 500 companies. She specializes in brand image, visual marketing and product development. Michelle enjoys bringing together content, brand marketing elements, and commerce to create a powerful strategy for future growth. She has twenty years experience in the fashion and beauty arena having held fashion creative director and editor positions at Cosmopolitan, Allure, Glamour and Elle magazines. As the fashion creative director of Cosmopolitan, Michelle led a team of art directors, designers, stylists, writers and photographers to produce on brand messaging across print, digital, video, and licensing platforms. Michelle served as the creative director of the Cosmopolitan brand of lingerie, shoes and handbags for JC Penney. Her intrinsic mix of style and commerce led to over 100 million dollars in sales the first year. This ignited a passion for retail specifically, bridging the gap between the editorial and commercial worlds. As a fashion editor, Michelle traveled to all major fashion weeks spotting trends and learning about the DNA of each brand. This analytical skill helps her identify the strengths and vision of each client. Michelle enjoys sharing her expertise by speaking at universities and corporate conferences. She is an on-air contributor to Today, E!, Bravo and New York Live and a contributing editor at Hamptons. She received a B.A. in European History from Wesleyan University and did post graduate work at Columbia University School of Journalism. Michelle resides in New York City with her husband and two children.