The Select Guest
MEET | STACIE BROCKMAN
Featured 9.19-9.25 | When you look up the word "tastemaker" in the dictionary, there's a photo of Stacie Brockman (and her partner at Métier Creative, Erin Kleinberg. Don't worry, she's coming soon). They're also there when you look up "cool AF." And fun fact: Stacie is the sole reason you're even reading this right now. Seriously. The Select 7 needed a revamp, and Métier was the spark I needed. And while I admittedly fought her tooth and nail the entire way, it was impossible to argue with her razor-sharp instincts. As a writer, content creator and social media strategist, she's a true master of all things digital, and she has every single finger on the pulse of what's cool, what's going to be cool some day and what might never be cool again. She helped launch The Coveteur (look it up if you're not familiar) and today, at the age of 26 (yes, 26), runs Métier Creative, the creative agency (which she also co-founded, btw) that specializes in launching new brands, as well as re-branding and elevating existing brands (see why I needed her?). With a roster of clients that includes The Ouai, Dior and Tiffany & Co, she's the cool tour guide for this new frontier, and I for one believe she can single-handedly change the vernacular. Oh, and her selects really are cool. AF.
Welcome to Stacie's week.
more about stacie
Stacie Brockman is one of the co-founders of Métier Creative. She is a writer, content creator and social media strategist.
Her past agency experience includes clients such as: LVMH (Louis Vuitton), Jimmy Choo, V Magazine, CR Fashion Book, John Hardy, StriVectin, L’Oreal (Kiehl’s) and Hain Celestial (JASON, Alba Botanica, Avalon Organics, Ella's Kitchen, Earth's Best). She has facilitated full rebrands, celebrity endorsements, campaigns, creative direction, prop styling, media partnerships and paid media programs.
Before that, she spent 3 years as the Managing Editor and Business Development Manager of The Coveteur. She oversaw all casting of subjects, talent wrangling, styling of editorial and advertorial projects, production, interviews with celebrities, copy writing, PR and most notably, social media. As the sole voice behind all of The Coveteur’s editorial content and social media, she was responsible for launching and overseeing the management of all platforms (Twitter, Instagram, Facebook, Pinterest, Tumblr, etc.) Her work included profiling a wide-range of talent, including celebrities, musicians, editors, artists, designers and bloggers (i.e. Sarah Jessica Parker, Miranda Kerr, Jessica Alba, Kourtney Kardashian, Kaley Cuoco, Rosie-Huntington Whitely, Hugh Hefner, Pharrell, Drake, Tommy Hilfiger, etc.).
As the first intern-turned-employee, she helped to develop the look, feel and voice of the website, establish editorial strategies and consulted and produced all of their luxury brand collaborations with publications (i.e. Elle, Harper’s Bazaar, Vogue, InStyle, Refinery29, WhoWhatWear, The NY Times) and brands (I.e. CHANEL, Louis Vuitton, Cartier, Dior, Bulgari, Christian Louboutin, Armani, Ferragamo, Max Mara, Chloé, Dolce & Gabbana, Stuart Weitzman, Maybelline, MAC Cosmetics, Barbara Bui, Jimmy Choo, Madewell, Coach, Net-a-Porter, The Outnet, J Brand, Tommy Hilfiger, Siegerson Morrison, Ann Taylor, Barneys, Bergdorfs, W Hotels, Luisa Via Roma, W Hotels, etc.).
Co-Founded in June 2015 by Erin Kleinberg & Stacie Brockman, Métier Creative is a creative agency that specializes in launching new brands, as well as re-branding and elevating existing brands. We like to think of Métier as this cool Tour Guide (Think: Supreme & Céline vs. Khakis and a badge) for luxury fashion, beauty and lifestyle brands to help them navigate the social space and connect the dots with the right brand partners. We get influencers and we get brands because once upon a time, we were them. Our experiences on both sides of the marketing spectrum as both content creators/influencers and brands give us an unparalleled Métier of "Perfect Perspective" to mediate both sides of the marketing equation at all times. Métier is comprised of powerful women who each bring their own personal Métier to the table -- art direction, photography, production, strategy, innovation, styling, creativity, researching, trend forecasting, etc. Our company's very own Métier is our ability to create unique, disruptive, refreshed identities for our clients. We are a group of smart, savvy, connected women who know precisely what other women want and give each and every project the "special sauce"it needs to make it a success.