Lately, we’ve been thinking a lot about how to give back as often and in as many ways as possible. I mean, if you’re going to shop, you might as well shop responsibly right? Luckily, Sara Panton, co-founder of vitruvi, an aromatherapy and self-care brand whose mission is to inspire women to “Take Care of You, Take on the World” stepped up to fill us in on all of the best brands guaranteed to not only make you look good, but feel good too.
With a whole new wave of brands that give back it's easier than ever to weave moments of consciousness into your every day. Read on for brands that help you give back without sacrificing on style or function.
— Sara Panton
1. AG Hair Natural Remedy Apple Cider Vinegar Leave-On Mist
Formulated with plant-based and naturally-derived ingredients, I use this AG Hair Remedy leave-on mist in the morning to detangle, and balance the pH of the hair. It leaves a beach wave look and smells incredible. It's my favorite elixir for the hair, chock-full of healthy ingredients including apple cider vinegar. AG Hair donates to One Girl Can, an organization that empowers girls through education with every product purchased. Their holistic model supports a girl from the time she leaves primary school through the day she gains meaningful employment.
2. Kotn Fitted Long Sleeve Shirts
I basically live in these shirts, layering them under sweaters and blazers. They’re super soft and as a company, they are doing amazing things. Kotn works directly with cotton farming families in Egypt with the goal to rebuild the integrity of the industry by using organic cotton and helping convert non-organic farms. They also help to build schools in the towns they are a part of.
3. Veja Sneakers
Since 2005, VEJA has been making sustainable sneakers with a positive impact. They have purchased 195 tons of wild rubber directly from communities living in the Amazon which in turn has served to preserve over 120,000 hectares of the rainforest. This material is used in the sole of every sneaker, plus the every other component of the shoe is sourced, priced and sold responsibly.
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4. Osea Black Algae Mask
I've been using Osea products for years, because not only are they high quality and effective, they also harvest their seaweed sustainably, thereby having a positive impact on our oceans. Their masks and cleansers and packed with the benefits of seaweed and minerals and leave my face looking glowy and nourished, which is especially important after a long day of travel or at the office.
5. AWAY Suitcase
My AWAY suitcase has changed the way I travel, and their global impact goes beyond their company growth — their charity partner, Peace Direct, is a nonprofit that supports local peacebuilders in 12 areas of conflict around the world, who work to address the triggers of violence and help prevent it.
6. Dusk Essential Oil Blend
One of my favourite vitruvi blends, Dusk, is a scent I came up with while hiking at Dusk in Joshua Tree. I wanted to recreate the dry scents with a unique aroma of Ho Wood, Eucalyptus, Lavender and Frankincense. It's the perfect modern approach to an evening blend, and really creates an oasis. Vitruvi's mission is to 'help women take care of themselves, so they can take on the world' and this rings true to everything we do. For every woman employed at vitruvi, we fund a young woman’s university education in Kenya. This will cover expenses for a laptop, living allowance and tuition for her four year degree. We also contribute to rebuilding washroom facilities in high schools throughout Kenya and Uganda, with an emphasis on girls having a decent place for their wellness routines.
7. Stella McCartney Purse
Almost all of my purses and bags are Stella McCartney. Her strong stance not only on veganism, but also on the environment and finding sustainable alternatives to rubber, leather and binding agents used in fashion, are truly evolving the positive progression of the fashion industry.
about sara panton
Sara Panton is the Co-Founder and CEO of vitruvi, a globally-recognized aromatherapy and self-care brand whose mission is to inspire women to “Take Care of You, Take on the World.” Panton first became interested in the connection between scent and wellbeing while studying global health sciences in college, as well as traveling and working directly with women in Kenya and Morocco who inspired her to learn more about indigenous botanicals and the benefits of natural medicine. In 2015, Sara Panton applied this experience and launched vitruvi from her apartment alongside her brother Sean Panton, creating a brand that disrupted a 25-year-old essential oil industry to offer natural essential oil products made by and for women. vitruvi products are now sold in 300+ stores internationally, with thoughtfully selected retail partners such as Nordstrom, Anthropologie, Goop, and Sephora. It’s also a leading brand in the natural cosmetics movement, offering oil-based, fully customizable Dynamic Skincare. After just three years in business, vitruvi is now the only omni-channel essential oil company in the USA with month-over-month growth online and owned content channels that help educate women on how self-care and ritual lays the foundation for success. In 2018, vitruvi announced an ongoing partnership with One Girl Can that allows women in Kenya and Uganda to receive an education. Sara and her brother and co-founder, Sean Panton were recently named to the 2018 Forbes 30 Under 30 list for their Retail & Commerce Innovation. Additionally, vitruvi was named one of Fast Company’s Most Innovative Companies in 2019.